There are SEO mistakes that can be fatal to your website. We are going to review the most common mistakes to be able to solve them quickly and thus begin to position our website correctly. These are the 10 most common SEO mistakes that you have to get rid of as soon as possible. Take aim!
Do not specify a Sitemap for your website
A Sitemap can help search engines with the task of indexing our website. The creation of this element facilitates the creation of the index of a website and above all makes Google understand its structure. If your website is newly created, it is a good idea to create a Sitemap for Google to start indexing your site. This is not to say that if we don’t create it, the engines won’t track us, but doing so will always benefit us and help speed up the process.
Not having adequate hosting for your website
The factors to take into account before choosing a hosting adapted to your business or blog are varied: From assessing the web space you need for your project to knowing if it offers good technical support in the user’s language. There are shared and private hosting (VPS), the choice of one or the other also depends on the need of each project.
Not having good keyword planning
The world of keywords can seem a bit complex to the average user. We should not put keywords at random or put them only once and forget about them. Ideally, there would be a connection between the keywords and that we link them between them in the different contents of our website, and not only that, talking only about what interests you, is also a serious mistake. Find with the right tools what the user wants to read.
Not making good use of labels (H1, H2, …)
This is something basic for an SEO consultant or a person related to the world of online marketing. But, if you are not a professional at this, you may not know. When we write an article we must specify the label of each title of the text. The H1 is the main title and this is set automatically when we fill in the title tag of an article. There can only be one. The rest of the “subtitles” must follow the order H2, H3, H4, etc. These are ranked by importance. For example, H2 will be the main title of a paragraph and H3 will be a section of it.
Don’t optimize images for SEO
This is one of the most common mistakes we can find in the SEO world. Although search engines are not able to recognize some images, if you read them and the easier we make it, the better our images will position. Not specifying the ALT tag on an image can be a fatal mistake. In addition to filling in this label, it is essential that you reduce the size of the images so as not to unnecessarily overload your website. There are thousands of pages on the net where you can reduce them without the need for editing programs. There are even plugins that allow you to do it from the web desktop itself.
Do not use a responsive version of your website
Creating a design adapted to mobile or choosing a template that fits all devices is mandatory if we want Google to see us favorably . Therefore, when starting a website from scratch, it would be an essential requirement. If you already had a previous design, you should seriously consider adapting it to mobile phones since more and more users search from there.
Don’t create useful content
Many times we spend efforts in writing content just to write, thus filling our website with keywords. As a result of this, many times we create content that is not useful for the user and makes it stay on our website for a short time. For this reason the bounce rate of a website increases. Google doesn’t like this and will “penalize” us for it. The most appropriate thing is to write articles related to what the user is looking for and orient them to them and their needs. There is no use writing solely for search engines.
Many times we think that putting the same keyword in all articles will position our website better and will make it appear on the first pages of Google, error !. The only thing that we will achieve with this is to drive search engines crazy and that they do not even know which page to index with a certain keyword. If you detect that you have a case of web cannibalization, it is best to discover which post or page with the same word ranks more and join forces. For example, if you have two posts with the same keyword, it is best to do a 301 redirect from the post with the least reputation to the main one.
Don’t check broken links
It is useless for search engines to point to our site and for the user to see a page that does not exist. This will also increase the bounce rate. The best thing is to analyze the pages of our website and see that everything is in order. For this task we can use tools like Screaming Frog .
Do not work the link building
It is important to have control of the external links that point to our website and that these are not of low reputation. Nor should we use bad techniques such as buying massive links. The most important thing is that they are natural links and from websites of the same theme.
Now that you know what the basic SEO mistakes are, you will be less likely to fall for them. Start optimizing your website and getting it ready for search engines!